Frequently Asked Questions (FAQ)

1. How do I know this isn’t just theory without results?
Our work is built on a foundational societal dataset. This ensures our analysis goes beyond surface trends. Every project delivers practical, decision-ready insights that clients can act on.

2. What if your analysis doesn’t match my business reality?
We validate insights together to ensure they make sense in your context. Refinements are part of the process but within the scope of the agreed project. Any major new directions or extra revisions will be handled transparently as part of an updated agreement.

3. How do I know my investment won’t be wasted?
We don’t promise overnight results. What we deliver is clarity and focus, helping you avoid wasting resources on the wrong strategies. Many clients start with a Simple Project (RM10,000) to test the value before committing to larger projects.

4. Do you work with clients outside Malaysia?
Yes. While our roots are in Malaysia, our analytics and AI solutions are globally adaptable. Our foundational dataset provides a starting point, but we customize insights to your local realities. So findings are always relevant to your business, community, or policy environment.

5. What if I don’t have clean or complete data?
We can help clean and structure your data depending the your data condition.

6. Can you guarantee results?
No consultant or AI tool can guarantee business outcomes. What we guarantee is professional, best-effort analysis, actionable insights, and tools that support better decision-making.

7. Isn’t AI just hype? How is yours different?
We agree there’s a lot of hype. That’s why we build ROI-focused AI tools — no gimmicks, only applications backed by real data and measurable outcomes. Every tool we develop has a clear purpose linked to your business goals. The available AI tools in the market to be used in your project will be mutually agreed in the project agreement, ensuring alignment before work begins.

8. Why should I trust a relatively new consultancy?
Our strength is not in age but in approach. Founder Nur Ainne brings a background in journalism and communication where skills that demand asking tough questions, digging for truth, and finding root causes. Combined with our foudational societal dataset, this ensures insights are sharp, balanced, and trustworthy.

9. Who exactly will be working on my project?
Your project will be led directly by the founder, supported by Malaysian freelancers in Data Management and AI Tool Application Development, compensated with living wages. Foreign freelancers are only engaged when absolutely necessary.

10. Why connect my project to your vision of a sustainable small town?
Each project generates lessons and case studies that feed into the development of a sustainable, interest-free town for 10,000 people. This means your investment benefits your business and contributes to long-term societal innovation.